Supplementary Site Parameters. Bid Adjustments Tab

On the tab “Bid Adjustments” Publishers may find all the bidders (3) that set up in account at whole and add two values for each.

1. Revenue Share [%] - this is a % from CPM that announced by customer in bids. Useful, when a customer bids on Gross CPM basis or the HBM account owner may take a cut from bid as its fee (ie. AdOps company). Applying a % value, converts a bid CPM into NET before auction happens.

2. CPM floor is the option that is used to tell the system the minimum CPM value a Publisher is ready to sell inventory for. Bids with CPM below the floor are dropped.

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