Supplementary Site Parameters. Bid Adjustments Tab

Owned by Oleg Naydenov
Last updated: Apr 10, 2020
1 min read

On the tab “Bid Adjustments” Publishers may find all the bidders (3) that set up in account at whole and add two values for each.

1. Revenue Share [%] - this is a % from CPM that announced by customer in bids. Useful, when a customer bids on Gross CPM basis or the HBM account owner may take a cut from bid as its fee (ie. AdOps company). Applying a % value, converts a bid CPM into NET before auction happens.

2. CPM floor is the option that is used to tell the system the minimum CPM value a Publisher is ready to sell inventory for. Bids with CPM below the floor are dropped.