Tools

This is the new account parameters section that is actively changing these days. HeadBidder team is working on UI and Platform improvements. Features that available are:

Google Ad Manager (GAM) Links

This is a new feature that is going to be used widely moving forward. It is described in detail in a separate article. More info on the feature is here .

Bidder Alias

Alias and Custom Bidders feature allows adding flexibility into bidders setup. Once you have two accounts with the same SSP or you are a Yield Optimization company etc. In any case when you need setting up the same bidder several times with different settings you may create an Alias. An Alias will use bidder code that exists in the natural world but at the same time will use unique settings and stored separately in reporting.

1. Go to Tools – Alias & Custom Bidders

2. Choose a Bidder that you are going to use as the base for duplicating

3. Leave automatically given Alias Name as is or Use your own fancy name

4. Click Add

5. Now you have the Alias. It works like “Appnexus” but have its own name “My Apnexus”

6. Here you may find a list of Custom Bidders. To add a Custom one, Publisher needs contacting Support directly at support@headbidder.net. 

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Advanced Settings

Here we may find some account-wide settings that help improving prebid-based ad delivery or better manage an account. For the moment we’ve added fist important point here. It’s Dynamic Prebid feature. Using this, HeadBidder starts building unique prebid.js for each publisher based on it’s set of bidders. Once a new bidder added, new prebid.js generated automatically. It helps load web pages faster. To activate:

1. Go to Tools – Advanced Settings

2. Activate Dynamic Prebid

3. Click Submit

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