Supplementary Site Parameters. Optional Tab

1. Server to Server Module usage on/off.

This is required if a Bid Adapter is S2S only or Publisher prefers using server-side bidding. HeadBidder platform has pre-built Appnexus public prebid server integration. Each Publisher must acquire an own account at https://prebid.adnxs.com

Prebid Server is an open-source server-to-server header bidding solution. It allows publishers to configure header bidding demand partners to work through a server-side connection, rather than being called directly from the client device. This server-side auction process reduces the load on the browser or device, driving an improved user experience while also taking advantage of the monetization benefits of header bidding.

2. GDPR Consent Module Settings

This consent management module is designed to support the EU General Data Protection Regulation (GDPR). Additional info is located at http://prebid.org/dev-docs/modules/consentManagement.html

To utilize this module, a Consent Management Platform (CMP) compatible with the IAB TCF v1.1 spec (Quantcast Choice for example) needs to be implemented on the site to interact with the user and obtain their consent choices. A CMP that is IAB TCF v2.0 spec compatible should be required after version 2 is fully adopted. In should happen closer to the 2020 summer. See the UI update notice below.

3. US Privacy Consent Module Settings

This consent management module is designed to support the California Consumer Privacy Act (CCPA). The IAB has generalized these guidelines to cover future regulations, referring to the feature as “US Privacy.” Additional info is located at http://prebid.org/dev-docs/modules/consentManagementUsp.html

To utilize this module, a Consent Management Platform (CMP) compatible with the IAB TCF v1.1 spec (Quantcast Choice for example) needs to be implemented on the site to interact with the user and obtain their consent choices.

4. Custom URL Announcement Into GPT

When a site is integrated with Google Ad Manager that is possible to send URL into GAM manually utilizing the: googletag.pubads().set(page_url, value). More information is available at https://developers.google.com/

5. Additional Google Ad Manager Settings

• Send All Bids Option

That’ s possible to send all bids to Google Ad Manager or only a Wining Bid. More information on it available at http://prebid.org/adops/send-all-bids-adops.html

• Google Ads Personalisation (Trough Quantcast CMP)

If a Publisher uses Quantcast CMP and integrated with Google Ad Manager that is possible to use this option. If no consent is given by the user, the CMP will change the request to Ad Manager to only retrieve non-personalized ads using the function: setRequestNonPersonalizedAds(1). More information is avalibable on Quantcast site: https://www.quantcast.com/blog/quantcast-choice-supporting-google-products-with-new-consent-options/

6. Amazon Publisher Service Enabled

If Amazon Publisher Service (APS) is a part of site monetization stack, that is possible to include APS call into auction and get bids from Amazon.

Open

To reflect TCF v2 Headbidder UI has been updated. New supported features include "GDPR Applies Flag" and "Deny Cookie Access On Device" as well as the support of custom non-IAB "CMP API"

Open