This is the new account parameters section that is actively changing these days. HeadBidder team is working on UI and Platform improvements. Features that available are:
Google Ad Manager (GAM) Links
This is a new feature that is going to be used widely moving forward. It is described in detail in a separate article. More info on the feature is here .
Bidder Alias
Alias and Custom Bidders feature allows adding flexibility into bidders setup. Once you have two accounts with the same SSP or you are a Yield Optimization company etc. In any case when you need setting up the same bidder several times with different settings you may create an Alias. An Alias will use bidder code that exists in the natural world but at the same time will use unique settings and stored separately in reporting.
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